FIRST LINE BRANDS x DR. MCDANIELS –– WHERE'S MY BONNET
Houston • 2025 • Short Film
First Line Brands x Dr. McDaniels is a lifestyle-driven commercial produced by Him Harps Studios for the WavEnforcer product line, using humor, character, and performance to turn an everyday hair-care essential into a memorable part of DOC’s world.
THUMBNAIL
For the First Line Brands x Dr. McDaniels collaboration, Him Harps Studios developed a playful commercial concept that positioned the WavEnforcer bonnet as more than a functional product. Built around DOC’s personality and performance energy, the spot uses humor and storytelling to show how a simple everyday essential can become part of the confidence, preparation, and identity behind how someone presents themselves.
The creative approach bridges entertainment and personal care by making the product feel naturally integrated into the character rather than simply placed on screen. Through performance, pacing, and lifestyle-driven imagery, the campaign gives WavEnforcer a more expressive presence while keeping the message accessible and memorable—connecting the energy of a performer with the everyday consumer in a way that feels entertaining, useful, and brand-specific.
SHORT FILM
GALLERY
OUR ROLE
Video Production • Color Grading • Sound Design