DR. MCDANIELS –– STONERCYCLE
Stockz & True Religion • 2025-26 • Brand Photo Campaign & Content
STONERCYCLE is a promotional portrait series created for Dr. McDaniels, designed to refresh his visual library with versatile imagery for brand collaborations, press, social media, and ongoing promotional use.
HERO IMAGE
For Dr. McDaniels’ STONERCYCLE shoot, Him Harps Studios developed a new set of promotional images built to support the next phase of his public-facing brand. The goal was to create a flexible image library that could work across collaborations, press opportunities, social media, event promotion, and future campaign needs while still feeling specific to DOC’s personality and visual identity.
The shoot leans into a darker, lifestyle-driven aesthetic, using the motorcycle environment, textured wardrobe, direct flash, and controlled nighttime lighting to create images that feel raw, confident, and editorial. Rather than centering the session around one campaign, the final photography was intentionally designed for longevity—giving Dr. McDaniels a broader range of strong, current assets that can continue to support how he presents himself across music, fashion, brand partnerships, and other creative opportunities.
GALLERY
OUR ROLE
Photography